Our origin selections are a unique opportunity to roast, brew and taste coffee with the intent to preserve and capture the characteristics of the country and processing at origin. If we were talking about wine, the french have a beautiful word which best describes this sense of place, terrior. Or terr-wah for the phonetics.
That said, coffee and wine have some strong parallels; the best of both worlds only grow in certain regions with certain temperatures and certain soils. Making wine is kinda like roasting, well at least roasting to preserve characteristics of the coffee - ultimately a roaster’s job is not to fuck up all the hard work done at the farm and processing, and i have heard many a winemaker say the same about all the hard work done in their vineyard.
Again, our intention is to preserve and our hope is that each coffee is the best representation of that farm, and farmer, and picker, and coop, and family who are the real protagonists of this story.